🖥 The State of Consumer Subscription

Venture Desktop — Episode 3

Hey from Amsterdam and welcome back to Venture Desktop! 👋

This week, we are diving deep on the Consumer Subscription business model — or Consumer SaaS. It is an area I’ve been interested in for quite some time but I believe it is under-discussed…consider this my attempt to change that!

A few ideas and highlights from the episode:

• How Consumer SaaS has evolved over the last decade and where company creation opportunities are going forward

• Why “divine discontent” from consumers is helping accelerate the Consumer SaaS business model

• The evolution of the capital stack and the future of M&A and PE including the opportunities at hand for Match, Spotify, and the “Vista Equity of Consumer SaaS”

As always, I want to make sure you can check out Venture Desktop however is most convenient — you can find the Venture Desktop “video annotation” on YouTube, listen to the podcast on your app of preference, or read the full accompanying article. You can also find every link mentioned in the episode just below.

If you find this weekly update useful, I’d love to have you share it with friends and colleagues.

And if you have any ideas for the show, you can get in touch with me on Twitter or simply respond to this message via email!

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Show Links

• Consumer Subscription Software Insights — GP Bullhound

• Revenue Multiples in Consumer Tech — Blossom Street Capital

• The Case for Growth — Dave Bujnowski (h/t Paul Barnes)

• GP Bullhound...again

• Bootstrapping to "step function metrics" — Dave Ambrose

• Kayla Itsines’ Sweat app will rake in $77 million this year — TechCrunch

• Calm — Raise small, get profitable

• Calm — Controlling your own destiny

• The At-Home Fitness Roll-up

• Match Group and Segmentation — Brian Norgard

• Spotify Expansion

• Thoma Bravo

Rereadables

• The Internet Subscription Startup is Winning — Tom Tunguz

• Mass Saas — Zal Bilimoria

• Consumer Subscription Software — Nicolas Wittenborn

• The continuous rise of SaaS in the consumer space — Angela Tran

Relistenables

• Allen Chen (Fitbod) — Growth Metrics that Matter

• Holger Seim (CEO, Blinkist) — SaaS Open Mic

• Rebecca Kaden, Nikhil Basu Trivedi, and Jonathan Yoni Regev on Consumer Defensibility — Venture Stories

Retweetables

• Kate Clark on VSCO

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